mom.me, an online destination for women with advice and inspiration at every step of the journey of motherhood, today announced the paradoxical results of a national survey regarding a mom’s quest for time for herself – Me Time.
The good news: as women balance the many responsibilities of their role as a mom, the majority (87.8%) are still carving out time for themselves on a regular basis. But well over half (58.8%) of these women are finding that time either late at night or early in the morning, raising the question of how much sleep and other evening rituals are sacrificed in order to find time for oneself.
“We commissioned this survey because we want to understand what women are doing when they aren’t being a mom – because our editorial team is trying to speak to the woman inside the mom,” explained Anne-Marie O’Neill, editorial director at mom.me. “While it is great to know that so many women are making time for themselves, by digging deeper we find that it is mostly at a time of the day when you can’t leave the house and your girlfriends are asleep.”
Taking Me Time late at night can also suggest going out, but of those polled, very few (3.8%) actually did. Additional results reveal that most women are spending their Me Time alone (81.4%), with about a third (30.8%) reading a book, and others watching TV (19.2%) or spending time online (11.8%).
“We can extrapolate that moms could be cutting into their much-needed rest in order to carve out Me Time. We hope that this survey can help instigate a conversation among moms about whether our assumption is true, and if so, how to change it,” said Gail Berman, co-owner and founding partner of BermanBraun, the parent company of mom.me. “We built into mom.me a feature called ‘Ask Other Moms’ and hope to leverage this as well as our community on Facebook to drive this discussion.”
To activate a community discussion, the mom.me editorial team has created two new Ask Other Moms forums:
As a mom, how and when do you find time for yourself?
Are you giving up sleep to have time for yourself?
In addition to the forums, mom.me is launching a sweepstakes tonight at 10pm ET. Tailored to help improve those late night Me Time sessions, the prizes include ways to help carve out Me Time at a time of day that allows for spa treatments, shopping and date night.
On a mom’s first visit to mom.me, she is invited to give the ages of her children. With that information, mom.me automatically tailors a homepage just for her. The articles, video and community she experiences will be mapped to both the mom’s stage in life and the life stages of her children. Both informative and entertaining, the experience on mom.me includes original content created by editors and contributors and viewed specifically through the mom lens.
Regular mom.me features include:
· Taming Kidzilla: Tips on handling stubborn toddler behavior.
· Beauty and the Bump: Beauty advice and safe products for a gorgeous, healthy, pregnancy.
· My Mom Uniform: A look at every day, go-to outfits for moms with tips on how to get the look.
The study was conducted online among 1,250 mothers across the U.S. to better understand the perceptions and desires surrounding a mom’s need to carve out her own Me Time. The moms who participated in the survey represented moms with kids across all age groups – Baby, Toddler, Little Kid, Tween, Teen and Adult/Empty Nester. The survey was hosted by global research company Lab42.
Lab42 was founded in August 2010 by a team of entrepreneurs who saw the need for change in market research. The available options were too expensive, too slow, too inaccurate, or all of the above, so in true entrepreneurial spirit, they founded their own market research company. Lab42 has since expanded to become a new kind of market research firm with a wide variety of options; from self-service to full-service, survey writing, client consultations, infographic creation, and more. We are proud to offer high-quality service to our esteemed clients. Visit us at http://www.lab42.com