Forever 21 is known as a teen-friendly retailer (I admit, I do shop there to pick up under $20 cute clothes), but it seems to be shifting gears a bit into marketing itself towards moms.
The retailer has introduced a new line of activewear: maternity clothing. Eyebrows raised anyone?
No longer will this teeny-bop shop and twentysomething-year-old retailer be supplying an outfit for the night, but also for moms-to-be. The maternity line is called Love 21 Maternity and won’t break the bank. However, this is stirring up some mixed feelings amongst consumers. Will this new line also be geared toward teen pregnancies?
According to a scoop from TheGoss.com, Forever 21’s maternity line is sold exclusively in cities across California, Texas, Alaska, Arizona, and Utah — the states with the highest teen pregnancy rates.
Love 21 Maternity features a complete collection of jeans, leggings, and tops all priced at under $20.
